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Why you should translate your WordPress website or blog

Looking to translate your WordPress site or blog? Here's a look at some popular methods, including using a plugin or translation service.


There are plenty of reasons why you might want to translate your WordPress site or blog into another language. By broadening the reach of your content, you could potentially attract a whole new audience and boost your traffic significantly.

Thankfully, there are a few different methods you can use to get the job done. In this post, we'll take a look at some of the most popular methods for translating WordPress content and weigh the pros and cons of each.

Whether you're looking to reach a global audience or simply cater to bilingual readers, translating your WordPress content is a great way to expand your reach and grow your site or blog.

Why you should translate your WordPress website or blog

There are many good reasons to translate your WordPress website or blog. Here are just a few:

  1. You'll be able to reach more people by making your content available in multiple languages.
  2. You can appeal to international customers by translating your site or blog into their language.
  3. Translating your content can also help you boost your search engine optimization (SEO). When you make keywords available in multiple languages, you’ll be able to target users who speak those languages and who are searching for information using those keywords.
  4. Enhancing your reputation is another benefit of translation - if you're known as a company or individual with global expertise, this could attract more customers and business partners.
  5. Finally, if you've won awards for your website or blog, translating the text associated with these accolades can help increase the recognition and opportunities that come as a result of them.

How to translate your WordPress site or blog

There are a few different ways that you can go about translating your WordPress site or blog. The method that you choose will depend on factors such as the size of your site or blog, the budget that you have for translation, and your level of technical expertise. Let’s take a look at some of the most popular methods:

  1. Use a plugin: One popular method for translating a WordPress site or blog is to use a plugin like WPML. These plugins allow you to easily add new language versions of your content and manage the translations from within the WordPress admin area. The benefits of using plugins like these include that they are relatively easy to use and they don’t require any coding knowledge. However, they can be costly – WPML starts at $39 per year – and they may not be suitable for large sites or blogs due to their performance impact on loading times.
  2. Use a translation service: Another popular method for translating a WordPress site or blog is to use a translation service like Google Translate, Microsoft Translator, or DeepL Translator. These services allow you to add a widget to your site or blog so that visitors can automatically translate your content into their preferred language. The benefits of using translation services include that they are usually free and they don’t require any coding knowledge. However, they may not be completely accurate and they don’t offer the same level of control as plugin-based solutions.
  3. Hire a translator: If you have the budget for it, you could also hire a professional translator to translate your content. This is ideal if you want to ensure that your content is translated accurately and if you don’t mind paying for the service. However, it can be costly and it may take longer to get your content translated.
  4. Use automatic translation: Another option is to use automatic translation systems such as Dilingual or Weglot, which is where you use software to automatically translate your content. This can be a quick and easy way to translate your content, but it’s important to note that automatic translations are sometimes not completely accurate. As such, you may want to proofread the translated content before publishing it on your site or blog.

The benefit of using a solution like Dilingual to easily manage your translations

If you manage a WordPress site or blog that you want to translate into multiple languages, then Dilingual is the solution for you. This powerful and easy-to-use software makes it quick and easy to get your site or blog translated without any coding knowledge required.

You can manage all aspects of your translations from within the Dilingual admin area, making it super simple to keep on top of things. Plus, there’s both a free and premium version available, so no matter what size your site or budget is, Dilingual has got you covered.

Get started with translating your WordPress site or blog today!

If you're looking to expand your reach and connect with international customers, translating your WordPress site or blog is a great solution. Not only will it help improve your SEO and reputation, but you may also be able to win awards.

There are various methods you can use to translate your content. The best approach depends on your specific needs. If you want an easy and affordable way to manage translations, Dilingual is worth considering.

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