How to make your multilingual website translation stand out

Are you looking to make your multilingual website translation stand out? Check out these 10 tips to help you optimize your site for global audiences.

In today's increasingly connected world, it's more important than ever to have a multilingual website. Translations are key to engaging global audiences and creating a truly user-friendly experience for everyone.

However, simply translating your site into another language isn't enough - if you want your translations to be effective, you need to make sure that they stand out from the competition. But how exactly do you do that?

Here are 10 tips on how to make your multilingual website translation stand out.

Define Your Goals

Before embarking on any translation journey, you must take some time to define your goals. What do you want your translated website to achieve? Higher conversion rates? Click-through rates? SEO rankings? A combination of all three?

Once you know your goals, it will be easier to determine what strategies need to be implemented for your site to succeed.

Identify Your Target Audience

Different markets will have different needs and wants. It's important to take the time to research who exactly you want to target with your multilingual website.

Consider things such as demographics, interests/hobbies, location, language preferences, etc. The more you know about your audience, the better equipped you'll be to provide them with content that resonates.

Choose the Right Language(s)

Not all languages are created equal - some are spoken by more people than others and some will be more relevant to your target market than others.

Do your research and choose the language(s) that will best suit your purposes. There's no point in translating into a language that nobody speaks or that isn't relevant to your business!

Find a Good Translator (or Translation Service)

This is arguably the most important step of all. A bad translation can be worse than no translation at all, so you must find a translator or translation service that you can trust to do a good job.

If possible, try to find someone who is native in the language(s) you're translating into and who has experience translating for your particular industry/field. This will help ensure accuracy and quality control throughout the process.

Edit and Proofread Your Translation

Once you have your translations, take the time to edit and proofread them before making them live on your site. This will help ensure that there are no errors or typos and that the overall quality of your website is up to par. Nobody likes a sloppy website - first impressions matter, after all!

Implement SEO Best Practices

Just because your site is in another language doesn't mean you should neglect SEO best practices.

It's even more important to make sure your translated site is optimized for search engine users if you want it to stand out amongst the competition. Be sure to use keyword-rich titles, descriptions, alt tags, etc.

Promote Your Site

Don't just sit back and wait for people to stumble upon your multilingual website - get out there and promote it!

Use social media, advertising, email marketing, PR – whatever channels make sense for your business. The more eyeballs you can get on your site, the better chance you have of achieving success.

Analyze and Adjust

Always be prepared to analyze your site's performance and make necessary adjustments. Are certain pages getting more traffic than others? Is your conversion rate lower in one language than it is in another?

Use this data to fine-tune your website and ensure that it is as effective as possible. Remember: never stop trying to improve!

Utilize Technology Tools

There are several tools available that can help you to manage your multilingual website more effectively.

These tools can assist with everything from managing translations to monitoring website traffic and analyzing site performance.

Utilizing these tools can help you to streamline the processes involved in running a multilingual website and make your life a whole lot easier in the long run.

Keep Your Content Fresh

Last but not least, it's important to keep your content fresh. Just because you've translated your site into another language doesn't mean that you can set it and forget it - you need to actively maintain your site if you want it to be successful.

Make sure to regularly update your content, add new features/functionality, and keep an eye on how users are interacting with your site. The more effort you put in, the more likely you are to see results.


There's no doubt about it - translating your website into multiple languages is a lot of work. But if done correctly, it can be immensely rewarding both for your business and for your users.

If you are looking for a modern platform to translate your website, we recommend that you give Dilingual a try.

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