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How a multilingual website can boost your tourism efforts

Travel, vacation, international traffic - all words that can hardly be separated from the topic of languages and multilingualism in the year 2022. We have looked at what this also means for your international website.


For decades, tourist and business travel around the world has been on the rise. Several times daily flight connections between Germany and the USA, Canada and Australia, and Hong Kong and London have become indispensable.

Current situation in international travel

Although the COVID-19 pandemic in 2020, which is still keeping the world in suspense today, has caused a sharp drop in travel connections and international traffic, the private desire to travel to other countries and the business need for travel to distant countries remains unbroken.

How the travel and tourism industry went digital

The way we people plan and carry out our trips, excursions and stays is more international and multilingual than ever before. For example, the classic travel agency in the home country has been almost completely displaced by international and multilingual booking portals for flights, train trips and hotel stays.

For hotels, too, their own website is now much more important than, for example, an entry in books such as hotel guides or telephone or yellow pages.

When hotels and other tourist offerings design their website and adapt it to their target group, they must pay close attention to ensuring that their content is concise, relevant and, above all, easily accessible to potential guests.

One of the biggest factors here is the multilingualism of a website. While many hotels already present their respective offers in German and English on the Internet, many fail to take into account the dozens of other languages spoken by their guests.

Advantages of a multilingual website

  • Feel more welcome. Although many of their guests probably know English as an international universal language, they would feel much more respected and welcomed if the content was directly available in their native language.

  • Be found better. By internationalizing and translating your website, your visitors will find you much better on the Internet - precisely because foreign-language search terms are used to target them.

  • Stand out from the competition. In today's Internet, you are always looking for ways and strategies to stand out from your competitors and offer added value. Comprehensive multi-skilling is an unbeatable factor here.

Don't miss out and translate your website

Many hoteliers or tourism companies have been putting off the decision to internationalize their website for too long. They may believe that they are not yet ready for the global market, or that they are not yet a big enough company.

But let's be honest: The Internet is global. Your target group is global. Your competition is global. Why not open up the world for yourself and make your business global?

In order to do this, you must of course adapt your website so that it is accessible to people from all over the world and in their native language.

Translate your website with Dilingual today and grow your business.

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