If you're looking for a better way to translate your website, check out our five reasons why the Google Translate widget isn't the best solution.
3 widgets every website should have
This blog post looks at some of the most useful widgets every website should have, including a language switcher, live chat, and social media widgets.
Websites are a dime a dozen these days. It seems like everyone has one, and for good reason! They’re an excellent way to promote your business, product, or service to a global audience. But with all the competition out there, how can you make sure your website stands out from the rest?
One way is to include features that engage and convert visitors. In this blog post, we’ll share three essential widgets every website should have: Live Chat, Social Media, and Language Switcher.
1. Live Chat
Adding live chat to your website is a great way to provide instant support and build rapport with potential customers. When someone visits your site, they may have questions about your products or services. If they can’t find what they’re looking for easily on your site (or in your FAQ), they may leave without ever making a purchase.
With live chat support, you can address their concerns right away and answer any questions they have. This helps reduce friction in the buying process and increase conversions. And even if someone doesn’t make a purchase immediately after chatting with you, they’ll be more likely to remember your brand positively when they need something similar in the future.
2. Social Media
Including social media buttons on your website is important for two reasons: firstly, it makes it easy for visitors to connect with you on social media platforms; secondly, it helps improve your SEO by linking back to high-authority sites like Facebook and Twitter.
Make sure the buttons are visible but not intrusive – place them in the header or footer of each page so people can find them easily if they want to follow you on social media platform(s). Aim to link back to 2-3 platforms max so as not open up too many pathways away from conversion goals (e., contact form submissions or product purchases).
3. Language Switcher
If you want to attract a global audience, it’s important to have a language switcher on your website. This allows people to view your site in their preferred language, making them more likely to stay on your site and engage with your content. It can be as simple as adding a drop-down menu with different language options – just make sure the default is set to the primary language of your target market.
We've put together a blog post with some best practices for using language switchers on your website. Check it out to learn more!
Do you have these essential widgets on your website?
If not, now is the time to add them! Not only will they improve engagement and conversions, but they’ll also give you an edge over the competition.