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3 translation marketing strategies that work

Are you looking for marketing strategies that can help you reach a global audience? Our team has created a list of three marketing strategies that do work.


When it comes to marketing your business to a global audience, translation is key. Whether you’re looking to expand your customer base or simply communicate your brand message more effectively, investing in quality translations is a must.

But how can you ensure that your translations are up to par? And what other strategies can you use to market your business internationally? Here are three Translation marketing strategies that work.

Translate your social media posts

One of the simplest—and most effective—ways to use translation to market your business internationally is to translate your social media posts. This approach can be especially effective if you have a large social media following in your target market.

Not only will translating your posts help you to better connect with your audience, but it will also show that you’re making an effort to reach them in their language. This can go a long way in building brand loyalty.

Depending on the platform that you are posting on the way to post translated content can be a little bit different. But don't fret, we have researched the best options for you!

How to create multilingual posts on Twitter

If you want to create multilingual tweets then Twitter doesn't make it particularly easy for you. But our team has compiled a list of options for you.

 

The first option is to create separate Twitter accounts for each language that you want to tweet in. Then, use a tool like Hootsuite to help you post the same content on each account at the same time. While this works probably the best, there is a big downside to this: You will have to maintain separate accounts and have to grow your follower count on each of them.

Another option is to use a Twitter advertising campaign. You can target different audiences with different languages and then use Twitter's translation feature to automatically translate your tweets. The downside to this is that you will have to pay for each tweet that you want to translate. This is however a strategy that is employed by big corporations such as Apple.

The last option is: Use the same account and tweet in several languages. While this works fine and is relatively easy to maintain, this means that your followers will see tweets from you in languages that they don't understand. This could be a frustrating experience for them and result in them not interacting with your tweets. Ultimately this may result in Twitter's machine learning algorithms deprioritizing the tweets so be very careful if you chose this approach!

Our recommendation here would be to consider separate Twitter accounts if your business has a large number of followers. This method doesn't cost you any money and can easily be automated using readily available tools such as Hootsuite.

How to create multilingual posts on Facebook

If you are sharing your social media posts on Facebook then you are lucky: Facebook already has built-in support for multilingual posts. So posting multilingual social media posts on Facebook should be an absolute no-brainer.

In order to allow posts in multiple languages, you'll need to first enable the language setting in your page's setting, this can be done the following way:

  1. From your News Feed, click "Pages" in the left menu.
  2. Go to your Page.
  3. Click "Settings" to the left of your Page.
  4. From "General", click "Post in Multiple Languages".
  5. Click to check the box next to Allow people who manage this Page to write posts in multiple languages.
  6. Click Save Changes.

Once you have done that, you'll be able to write a post and select the languages in which you want the post to be available in.

Make sure your website is translated

If you’re serious about marketing your business to a global audience, you need to make sure your website is available in multiple languages. This is where Dilingual comes in handy.

With Dilingual it is possible to automatically translate your website into multiple languages. But more importantly, it is also possible to manually review and edit the translations so that they are of the highest quality. This is important because you want to make sure that the message you are conveying is accurate and error-free.

If you want to preview how your website looks in another language you can do that without having to signup anywhere! Just use the preview feature of Dilingual.

Investing in quality website translations will not only make it easier for customers in other countries to find and purchase your products or services, but it will also help to boost your search engine ranking. After all, search engines like Google take language into account when determining where to rank websites.

Get involved in global events

Another great way to market your business internationally is to get involved in global events. Participation in trade shows, conferences, and other events can help to raise your brand’s profile and allow you to meet potential customers.

Of course, if you’re going to participate in global events, you need to make sure that your materials are translated. This includes everything from your website to your business cards.

Additionally, it’s important to have a plan for how you’re going to communicate with potential customers who speak different languages. Will you have translators on hand? Or will you rely on technology, such as language apps?

No matter what approach you take, make sure that you’re prepared to effectively communicate with customers in their language. This will help to ensure that you make a good impression and that you’re able to effectively market your business.

Summary

If you want to market your business internationally, translation is key. Whether you’re looking to expand your customer base or simply communicate your brand message more effectively, investing in quality translations is a must. 

There are several ways to use translation to market your business internationally. One way is to translate your social media posts. This can help you to better connect with your audience and show that you’re making an effort to reach them in their language. Another way to use translation is to make sure your website is available in multiple languages. This will make it easier for customers in other countries to find and purchase your products or services. Additionally, you can get involved in global events to raise your brand’s profile and meet potential customers. 

No matter what approach you take, make sure that you’re prepared to effectively communicate with customers in their language. This will help to ensure that you make a good impression and that you’re able to effectively market your business.

The easiest way to get started with translating your website is to sign up for Dilingual. With Dilingual, you can translate your website into multiple languages and preview the translations before they go live. Plus, you can edit the translations so that they are of the highest quality. Sign up for Dilingual today to get started!

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