seo

3 methods to translate structured data on your website

Are you looking to improve your website's visibility in search engines? Learn how translating structured data can help!


In this blog post, we will discuss how to translate structured data on a website. Structured data is a format that allows you to represent your content in a way that can be understood by machines. This can be used to improve the visibility of your site in search engines and to make it easier for people to find the information they are looking for.

What is structured data?

Structured data is a system of organizing and labeling websites’ contents so search engine algorithms can better understand each piece of content’s purpose, making it possible for Google and other companies to use similar technologies to serve up more relevant results when users enter queries related to those topics.

For instance, if someone searches “compare iPhone prices,” structured data on retail sites would allow Google to know which products are being compared, their prices, shipping costs, etc., letting the searcher get right down into business without having to click through several links before getting what they need. You could say its goal is to minimize clicks while maximizing satisfaction (and revenue for online businesses).

Webpages with structured data typically contain special code snippets within their HTML source code called “schema fragments” or just “schemas”, the used format is usually JSON-LD ("JSON for Linking Data"). These tags describe properties of individual pieces of content on the page so search engines don’t have to guess what role each element plays—they can just read it straight from the schema markup language like English (or any other natural language), allowing them to surface only most useful results based on user query terms entered into their respective boxes.

What are the benefits of translating structured data on a website?

Some benefits of translating structured data on a website include:

  1. Improving visibility in search engines: When your content is properly translated and marked up with structured data, it becomes easier for search engine algorithms to understand and index. This can lead to improved visibility for your website in search results.
  2. Making it easier for people to find the information they need: When users enter queries related to the topics on your website, more relevant results can be served up if your site’s content is properly translated and marked up with structured data.
  3. Increasing click-through rates: If your website’s listing in search results is more relevant to what the user is looking for, there is a higher chance that they will click through to your site.
  4. Improving conversions and leads: More relevant traffic coming from improved visibility in search engine listings can lead to increased conversion rates as well as generate more leads for businesses.

How to translate structured data on a website?

There are a few different ways to translate structured data on your website. Our team has compiled a list of three options and the upsides and downsides of each.

  • Manually changing the HTML: This is probably the most difficult way to do it, as you will need to have a good understanding of both HTML and the language that you're translating into. You will also need to make sure that all of your tags are in the correct place, as this can affect how well search engines understand your content. However, if you're only translating a small amount of content or don't want to use translation software, this could be an option for you.
  • Using a multilingual CMS: There are not too many multilingual Content Management Systems (CMS) available, but if you find one that supports the languages you want to translate into, then using a CMS could be a good option. The advantage of using such a system over doing it manually is primarily the ease of use since these systems automate some translation tasks. Lock-in might however become an issue depending on which platform/software you choose.
  • Using a translation proxy: A translation proxy is a server-side application that sits between your web server and the visitors of your website. All content served by your webserver will be translated automatically by the proxy before being sent to the visitor. The advantage of using such a system is primarily scalability since this solution can handle very large amounts of traffic without affecting performance too much. Additionally, you don't need to make any changes to your existing website as the proxy takes care of everything for you.

Conclusion

In conclusion, we recommend using a translation proxy to translate structured data on your website. Dilingual is a cheap and reliable option that can handle large amounts of traffic without affecting performance too much. Additionally, you don't need to make any changes to your existing website as the proxy takes care of everything for you.

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